Social media is where many pieces of content are now going viral. No matter what kind of business you work in, it'simportant to maintain at least a couple of social media pages. You can go with Facebook, Twitter, Instagram or a different type of social medium, dependin...

In today's business world, marketing is an essential part of reaching your target audience. However, there are many more options to market your brand then there were a decade ago. If you want to reach a Millennial audience with your brand, social media is a great place...

Millennial Marketing

When using social media to market to millennials, you can capitalize on their intense Fear of Missing Out (FOMO). Millennials want to be involved, and they want to be in control, more importantly, they don't want to miss a thing. Millennials spend m...

With 326 million active users, Twitter is a critical part of any social media marketing strategy. Understanding Twitter analytics lets you understand your audience and discover what content resonates most with your users.

Here are five of the most important Twitter...

Marketing has always been greatly important to a successful business no matter the industry. Whether you are an online retailer specializing in wristwatches or a wedding photographer, your business needs to be advertised and marketed to the proper audience. Part of thi...

The Easiest Way to Reach Millennials on Social Media

Millennials are the rulers of the internet. They grew up watching it evolve and learned to dominate internet culture. As a result, they are able to smell a company trying to sell them something a mile away and tend to...

Brand Ambassadors: An Effective Strategy for Community and Influence

When you’re ready for brand ambassadors to promote your business, start simple but think strategically. Begin where you are with what you have and deploy strategy to build an authoritative conversation...

Three Snapchat Marketing Tips from National Geographic

According to a recent article on the National Geographic, Snapchat is an important source of social media revenue for the legendary magazine. Curious to see how they did it? Below are several tips you can use to dri...

Snapchat Marketing - How to Keep Your Business' Story Interesting

It's no secret that Snapchat, the rapidly evolving app that brought us the dog filter, is a vital social media marketing tool. With so much content available at everyone's finger tips, it's important to m...

Three Most Important Rules for Instagram Marketing

Whether your audience is a specialized business or a general consumer, successfully marketing on Instagram is a delicate balance of many factors. Social media users are so particular about how advertisements are present...