January 16, 2015

Email marketing is a direct offshoot of direct mail marketing.  Businesses have been sending brochures, menus, special offers and catalogues to clients via regular mail for a long time.  So it seemed natural to extend this idea to the internet and send people marketing...

November 3, 2014

 

By Alyssa Rao

@alyssarao

 

October 30, 2014

 

By Alyssa Rao

@alyssarao

October 27, 2014

Halloween is an exciting time of year for everyone. Kids get to dress up, parents get to go to parties, and marketers get the chance to stretch their creative wings. Most companies are still waiting to unleash their 2014 campaigns, so let's take a look at the best Hall...

October 16, 2014

Reputation management doesn't have to be difficult, but there are three requirements that you just can't afford to skip. When in doubt, think about the three main places you have to look to see how your reputation is holding up:

 

Yelp and other review sites

Yelp is certa...

October 7, 2014

You're looking to get the most out of reputation management; here's how:

Your outlook and strategy towards reputation management shouldn't be reactive, but proactive. If you have the opportunity to say something and craft your reputation, take it. If you let people make...

October 4, 2014

By Alyssa Rao

@alyssarao

September 19, 2014

By Alyssa Rao

@alyssarao

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