October 11, 2014

Most customers nowadays appreciate it when you give them well-written, accurate information.  With the advent of the internet, it’s easy to get access to a lot of information but not all of it is accurate.  There are some websites that everyone frequents, such as Wikip...

September 8, 2014

A great deal has been written about the importance of keywords when it comes to increasing your search rankings online.  At times, keywords have been touted as having the ability to magically improve your SEO.  At other times, they have been denounced as plain old bad...

September 1, 2014

When you’re trying to popularize your product or service, it makes sense to social media to reach a large number of people.  At first, social media might have only been the domain of the young but now, everyone is participating, from an older generation to Fortune 500...

August 25, 2014

Sometimes, your product may go from being popular among one group of people to being trendy within a different demographic.  Malcolm Gladwell gives the example of Hush Puppies which were a yuppie, middle-aged phenomenon but suddenly became all the rage among hipsters....

August 20, 2014

Sometimes, businesses are reluctant to use social media because they feel like it’s informal and they’re not sure if it will be good for their company image.  However, sometimes, something that seems like a disadvantage can turn out to be an advantage.  The very fact t...

August 11, 2014

Social media marketing might seem like it’s merely about updating your Facebook and Twitter accounts.  However, there are a number of different approaches you can take when commenting/tweeting, depending on what you want to emphasize about your product, service or comp...

August 1, 2014

Traditional advertising and social media have been locking horns for close to a decade now as the assumption continues that online marketing should be a primary focus. While some might think TV advertising is far from in a golden era, we're still seeing a lot of clever...

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