The Goodman for Mayor Twitter strategy spread "Get Out The Vote" through the Las Vegas Valley and increased positive messages about the city ensuring a win.
In three months, @Goodmanformayor gathered over 2,200 followers. The account garnered attention from numerous local media outlets, contributed to mounting election buzz -- all of which likely contributed to the Mayoral win. Factors that contributed to our success included press released over Twitter, communication with constituencies and continual updates from the candidate via photos and videos.
By: Lauralie L. Ezra