In February 2011, Crowd Siren teamed up with Sbyke at the New York International Toy Fair to debut and launch their product. We deployed a full scale online media campaign. We focused on increasing SEO and garnered media attention from the event.
Utilizing the power of Youtube, we posted daily videos at the toy fair and followed up with consistent creative content. The video views surpassed 18,000 within three months and the launch was completed with the product release on Amazon.com in October 2011.
By: Lauralie L. Ezra