Crowd Siren was hired to launch a new brand for special programs held at Mt. Charleston. In addition to formulating the name, logo design and brand strategy for GoMtCharleston, Crowd Siren focused on building an online media presence and engaging an active user base on Facebook.
As a primary source of information about programs, the Facebook page became wildly successful and Crowd Siren was able to build a following of over 5,000 in less than one year. At the end of the year, Crowd Siren provided GoMtCharleston with a social media plan and strategy for the team. Lauralie and her team taught social media workshops to transition the GoMtCharleston content creators on how to continue to utilize their Facebook page in a smart, strategic way.
By: Lauralie L. Ezra