Elements of An Effective Landing Page

February 21, 2014

Landing pages are designed to capture a visitor's information. These could be in the form of submission forms, email lists, or other direct ways of obtaining information that can be used to leverage your marketing efforts. Landing pages are used to boost conversions. These conversions can be used to increase sales, exposure, and return of investments. If you are going to implement a landing page on your blog or business website, then you would need to understand the elements of a good landing page for lead collection.

 

The Basics of a Landing Page

  • Getting a visitor to click on another page.

  • Getting a visitor to then purchase a particular product – digital or physical.

  • Obtaining the permission of the visitor to follow-up via phone or other forms of communication. Typically, emails are used.

  • Promote referrals.

  • Allow the visitor to comment or give you feedback.

 

If you had a blog for some time, you are probably using some form of content marketing to get people to comment or to refer a friend. However, you can boost your efforts by creating a specific webpage designed to focus on building an email or subscription list.

 

Good Versus Great:

Elements of a Great Landing Page A landing page will have a powerful headline and advertisements that work and complement each other. Being that the headline will be one of the first things that a visitor will read, make sure that it is not confusing or boring. You want to compel the visitor to take a closer look on the different features of your landing page. It is absolutely integral that you use impeccable grammar. For example, if you are asking the visitor for billing or other personal forms of information, they will be hesitant to sign up with a landing page that is riddled with grammatical mistakes. To them, your landing page will be seen as a scam site. To facilitate trust, make sure to incorporate press mentions, guarantee seals, or certain licensures and certifications directly onto the landing page. Persuade the visitor by using a strong call to action. After the visitor interacts with your landing page, it is important that they know what to do next. If you're using buttons or any sort of infog raphic to herd your visitors, make sure that they stand out and are placed right below the call to action. Keep the bulk of your landing page above the fold. Most people will not take the time to scroll down and read the contents of a lengthy landing page.

 

Make sure to always be testing. You will have to tweak and edit certain features of your landing page to have the best conversions. Seasonal fluctuations, user behavior, and changing demographics are all variables that can affect the performance of your landing page. Change formatting, images, and call to actions to see what resonates with your visitors. To learn more on how you can tweak your landing pages, contact us. You can also follow us @CrowdSiren.

 

By: Alyssa Rao

@alyssarao

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