Social media is one of the platforms that has gained momentum in online marketing. There used to be a time where there were no analytical tools that focused on the social media aspect of your campaign. There many tools that you can utilize so that you can stop wasting your time with social media. These tools streamline the process of improving engagement rates on social media.
Monitor Your Keyword Mentions on Twitter. Tweet Beep allows you to analyze Twitter mentions. Twitter has a huge user base. With more than 645,000,000 amount of people on there, you are making yourself a disservice to not analyze your brands engagement on the website. Tweet Beep will notify you whenever someone mentions your brand or website – even if the URL has been modified. Many Twitter users tend to shorten the links that they post, but Tweet Beep will allow you to analyze these Twitter mentions. The premium version will notify you of any mentions every 15 minutes. The free, basic version will notify you in larger time increments.
Invest in Mail Chimp. Mail Chimp is commonly heralded as one of the top tools when it comes to analyzing email marketing campaigns. With Mail Chimp you will be able to check the engagement of your subscribers. One of the unique features of Mail Chimp is that it allows you to target a specific demographic of your subscribers. This system also enables you to enable triggered, automatic email blasts. You can also discover similar subscribers that have Twitter accounts, making it particularly easy to tap into users who are active on these social media platforms. Analytics allows you to monitor sales and review revenue reports.
Outsourcing Social Media Management. Outsourcing acts like an extension of yourself. You can outsource social media postings, follow-up, and linking strategies. You can hire somebody to post to your Twitter account or to respond to a specific inquiry. This frees up time for you to focus on content creation or other aspects of your marketing campaign.
To learn more about how you can supercharge your social media efforts, contact us. You can also follow us @Crowdsiren.
By: Lauralie Ezra