Facebook advertising should not be a hit-or-miss proposition. Rather, a well-designed marketing campaign that speaks to your target audience has the power to transform those who like your posts into those who spend money on your product or service. Learning how to go from Facebook likes to sales can be as simple as one-two-three.
1. Who are Your Customers?
Do you know who your target audience is for the product or service you offer? If you run a plumbing company, you know that everyone with running water is a potential customer. But even there, you can narrow it down further. A bit of research easily identifies the demographic to whom your business holds the most appeal. Are they the landlords with the downtown apartment buildings? What about the owners of the single family homes in the suburbs? Perhaps your services are more appealing to those with emergencies rather than to those with routine maintenance or upgrade requests. This bit of information has the power to turn your Facebook presence into a marketing powerhouse.
2. What Do Your Customers Want?
Most everyone wants to save money, but some want a bit more than that. Quality, excellent service and a human touch can be the hallmarks of an outstanding advertising campaign that reaches your target demographic. When you customize your ads to speak to your targeted audience’s needs and wants, you have a greater chance of getting them to interact with you on Facebook or taking you up on an offer.
3. How to Connect on a Personal Level
Look for a way to offer your Facebook fans a service. This could take the form of technical advice on a product you sell or simply some useful household or gardening advice. Not only will your readers continue to follow your company’s posts when you provide useful information in addition to marketing your service, but some of these “advice columns” could turn into great opportunities for a personal interaction with customers and those who are looking for more information about your company.
The Albany Business Review just recently noted that the integration of social media in general – and Facebook in particular – into a company’s marketing efforts can be difficult. At Crowd Siren, we are here to tell you that turning your “likes” into sales does not have to be difficult at all – when you have a customized ad campaign that reaches your target audience. Contact us today to find out how we can get you started on this road.
By: Lauralie Ezra