Everyone knows that social media is important in any business's marketing strategy. Maybe you want to get into social media marketing, but don't know where to start. If your business is highly visual, you may want to consider getting involved first with Pinterest—an image-based social media site that lets you "pin" content to boards that visitors see and share. Let's look at some tips to help you get going with Pinterest.
1. Make Your Website Pinnable
Your website needs to have lots of images and infographics that you can use for pins. If you're lacking in visual content, check out sites like Fotolia, iStockPhoto, and Shutterstock—these websites have stock photos that are royalty free for you to use. Having a pin-friendly website also means having an option for users to easily pin your content. Add a "Pin It" widget to your site that will accomplish this task for you.
2. Business Account
Use a business account on Pinterest to show that you're professional. Customers will just feel more secure this way, which builds trust in your brand. Not to mention it will make things a lot easier doing it this way if you plan to sell products on Pinterest directly.
3. Use Themed Boards
Organize your content instead of leaving it strewn all over your page. Users want focused boards, so keep your pins relevant to a main theme on these boards of content. Visitors who come across your page have a specific thing they want to see, so help them find what they want. Themed boards will keep you audience content and following you.
4. Engage With Competition
Hold contests to get your followers engaged and active on your boards. Offer incentives and prizes to the winners and use apps to make running your contest easier, like Votigo. You'll get a burst of likes, follows, and shares if you hold successful and fun contests. Just make sure your read up on Pinterest's terms and conditions and follow their rules.
5. Consistent Pins
By pinning regularly, you show customers that you're active and send the message that you care about pleasing them. Don't just pin something for the sake of pinning, though. Post content that is valuable to your target audience and go for a balance of information and entertainment. You can also pin the content of others if you find something you like. Try and post things you would want to follow.
Pinterest can be an excellent tool to get the word out about your goods and services. Your business can grow and gain a wider customer base. You can also find potential contacts and future business partners. Remember that your online presence is important, so filter your content through your company's specific branding as you pin. If you need help with your business's social media integration, don't hesitate to contact us. We'd be happy to work with you!
By: Alyssa Rao