We've been monitoring social media marketing and the reasons why it's effective, and here are five of the most important things we learned.
Focusing on middle aged people can work to your favor: More and more middle aged people are using social media every day. This is an audience that you should begin focusing some of your posts at as they probably account for a large percentage of your followers.
Your Facebook page should be mobile friendly: In this day and age, a lot of people are solely using their mobile devices, such as smartphones and tablets, to catch up on social media. This means that you should be sure that your sites look good when being viewed this way.
LinkedIn is one of the fastest growing social media platforms: LinkedIn adds, on average, two new users every second. Take advantage of this growing site and begin using it to your advantage. You can use it to network with other people in your industry, to promote your business or to post jobs that you have available.
18 - 35 year olds view YouTube more often than cable TV: While many businesses don't use YouTube to advertise, it's a very effective way to get your business noticed. Television is becoming more and more obsolete, so TV commercials aren't as effective as they used to be. Now is the time to begin advertising on YouTube.
Businesses can outsource their blogging needs to outside companies: By allowing other people to write your blog posts, you will have time to focus on other parts of your business.
Contact us to discusss social media managmnt. We are looking forward to hearing from you and helping you with all of your social media marketing needs.
By: Lauralie Ezra