Using Social Media To Shed Your Forbidding Exterior and Become More Approachable

August 20, 2014

Sometimes, businesses are reluctant to use social media because they feel like it’s informal and they’re not sure if it will be good for their company image.  However, sometimes, something that seems like a disadvantage can turn out to be an advantage.  The very fact that social media is informal can make your company seem more approachable.  People who might have been afraid to speak up and ask questions before are probably more likely to do so now.

 

Some Businesses Have a Forbidding Exterior

Maybe you run an investment bank.  To most people, investing their money is a very complicated process which they don’t entirely understand.  They just tend to put their money where their friends recommend they should put it.  Or they might invest in real estate which is a solid investment.  They may not choose to invest in stocks and bonds because they just don’t understand how that market works.

 

And many investment banks have a forbidding exterior.  People don’t want to get into a tall glass building and speak with someone sitting behind a large desk.  They feel a little stupid when they have to do this.

 

Becoming More Approachable on Social Media

If you present yourself in a more approachable way on social media, you can start a conversation with clients.  With casual comments about what’s going on in the world of investment banking, you can let clients know that you’re on top of what’s going on but you’re also there to demystify the process of investing if need be.

 

Of course, it’s not only enough to make comments about what’s going on.  You also have to keep track of the responses of your clients.  If you find that many of them have the same questions, you can try to respond to these in your next comment.  The more you do this, the more your clients will appreciate your responsiveness.  This is similar to being available on the phone whenever your client has a question, only you’re doing it on the internet.

 

And once you develop a reputation for being pleasant and approachable, you’ll find that many people will refer others to your social media pages which will, in turn, bring you more business.

 

Keeping Your Finger on the Pulse of the Market

So social media doesn’t only help you produce a better company image, it can also help you keep track of what people out there are concerned about.  This way, you can keep your finger on the pulse of the market.  And you can also diversify your market to people who might not otherwise have expressed an interest in your product or service.

 

Contact us for more information about using social media to expand and diversify your business.

 

By Alyssa Rao

@alyssarao

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