You're looking to get the most out of reputation management; here's how:
Your outlook and strategy towards reputation management shouldn't be reactive, but proactive. If you have the opportunity to say something and craft your reputation, take it. If you let people make the first move by speaking about your company on social media, you're playing a dangerous game. If the situation gets out of hand, you may never be in control of your brand reputation.
The best way set the tone is to create content and post it on social media. This shows followers who you are and what you're all about. It's an indirect way of establishing your brand as a reliable voice. It's also a great marketing tactic that increases your brand visibility.
A recent Forbes article explains how companies can control their online brand reputation if they focus on creating and posting quality content:
"Publish high-quality content that will rank naturally. The more high-quality content you publish, the better your chances of outranking the negative sites or articles. Google states, “If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation."
If you don't post content frequently, you're susceptible to negative reviews and posts about your company on Google.
Consider this. If you've posted 100 blogs and articles in the last three months and someone writes a negative review about your company, it will likely be drowned out by your own posts. But if you've only posted five blogs during this time, that review is much more likely to stand out in a Google search.
Take control of your brand reputation by creating quality content. Don't let anonymous voices determine your reputation on social media.
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By Todd Levy