Why Digital Media is Growing as Traditional Media Fades to the Back
January 23, 2015
The internet is a growing and expanding field. In fact, it’s even taking over from traditional media in many places. Many large newspapers and magazines continue to have both, a print and online presence. However, a number of smaller print publications have gone entirely digital. This helps them to save money and get published at the same time. So economic reasons are often what lie behind the growth of digital media as opposed to traditional media.
The Versatility of Digital Media
Digital media also tends to be very varied. When you go on the internet, you see a number of different types of websites. From news and entertainment websites to health and fitness ones, there’s a wide range of information available on the internet. Plus, you can also use the internet to buy things, which you can’t do with print publications.
The internet provides the web surfer with information, how-to articles, news, the opportunity to purchase things and a way to connect with others on social media. You can have a full life without ever stepping out of your home. You can work from home, connect with friends and loved ones, buy the things you need, order food etc.
Of course, the internet cannot replace one-on-one interaction which is necessary for human beings to thrive. But other than this, it can do pretty much anything else. So it’s no wonder that digital media is growing while traditional media fades to the back. It’s the versatility of the internet medium that makes it increasingly popular as time goes on.
The Simplicity of Digital Media
There’s also a certain simplicity about the internet. You don’t have to go through any complicated process in order to access it. You just need a computer or a cell phone and an internet connection, both of which are easy enough to get in most parts of the world now.
Of course, there are certain websites which provide paid services while others are free. Still, the cost of paid services on the internet is a lot less than paid services elsewhere. Consider Netflix, for example. For $7.99, you get access to unlimited streaming videos for an entire month. That’s a pretty good deal. If you’re looking for a particular book, you might get it for full price in a regular bookstore or you might need to search for it in used bookstores. On the internet, you’ll get the most competitive price because you’ll be able to look through a number of bookstores from Amazon.com.
So the internet has become more popular since it simplifies life for the consumer. However, keep in mind that for the same reasons, it can simplify life for the businessman or companies as well. By getting a website, a social media presence and a blog, you can fulfill marketing and e-commerce functions as well as create a good company image.
Contact us to learn more about the benefits of digital media.