Consumers have caught on to the fact that many articles are not written for them, but rather for search engines. It's not hard to spot an SEO optimized article, and a great content marketing campaign wouldn't dare to post one.
The real difference between content marketing and SEO is your audience. Are you writing your content for people or for search engines? It's as simple as that.
Of course, there are other steps you'll have to take for a truly great content marketing campaign. It's not just about who you write your content for, you also have to make sure your audience finds your posts.
And that right there is the formula for an effective content marketing strategy. According to a recent article in The Guardian, all you have to do is create informative content for people and promote it through several channels:
"As well as content to suit different channels and goals, there is also a need for genuine editorial, which is where brands will gain a competitive edge. Today’s consumers and search engines are more aware of outdated, purpose-written, search engine optimized (SEO) content. SEO and social media have driven a change in quality from writing content for content’s sake to writing to increase value and experience."
We recommend posting your content to Facebook and Twitter at the very least. But there's also a great opportunity to share your articles on other social media sites like LinkedIn and Pinterest. It all depends on who your target audience is and what type of content you create.
If you want to practice content marketing, then you have to stop writing content for search engines. Readers will be able to tell if your content was written for people, and it will determine whether they click an external link to your website or not.
To talk more about content marketing, or anything else, please contact us.