How to Get Your Fans to Share Your Content

February 27, 2015

Word of mouth marketing is a great thing. When customers sing your praises, your marketing campaign suddenly becomes way more effective. If you want to add this element to your digital marketing strategy, then you need to know how to get your fans to share your content. Here's how you do just that:

 

Find your target audience

It all starts here. For people to share your content, it has to pique their interest. And the only way your content will interest anyone is if you share it with the right people. 

 

Create great relevant content

Once you find your target audience, the next step is to create great relevant content. You need to write something that engages people and teaches them something new. It has to be something that makes them think: "I need to show (so and so) this.

 

Share on social media

Now that you've written your content, it's time to give it exposure. Share it on every social media platform you can and include it in your marketing emails.

 

A recent Huffington Post suggests a few ways to give your content as much visibility as possible:

"Don't just limit your content to your own business site or blog. Make your content available through different social media outlets like Twitter, LinkedIN, Google + and Facebook. Consider guest posting on a site relevant to your industry. Review related blogs and leave conversational comments filled with insight."

 

Add a CTA

It's your choice where you leave your call-to-action, but also keep in mind that you're not limited to just one. You can add a CTA at the end of your content and when you post it on social media. 

Just try to make your CTA relevant to your content. If you wrote about premium headphones then invite people to hear what high-quality music really sounds like. 

Create a discussion

 

And finally, try to get a discussion going on social media. Respond to anyone who comments and ask them how they feel about your content. If they have anything to add, then share some insights with your followers. 

The more people discuss your content, the more likely they are to share it. So go and start talking about your content with followers. 

 

To learn more ways to get your fans to share your content, contact us today. Thanks you. 

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