Contrary to what one might think, the best way to increase engagement for your brand has nothing to do with viral content. Instead, you're more likely to engage your followers with consistent marketing efforts. In the context of social media marketing, that means regularly posting content that offers followers value.
Think of practicing social media marketing like forming a good habit. You should make it a part of your routine to do a little bit each day to increase your brand engagement.
The easiest way to do this is to create a content schedule. This way, you can plan your topics and the types of content you'll post. According to a recent Entrepreneur article, you can even automate your schedule so you don't skip any days:
"As previously mentioned, social media marketing works best when it is consistent. This cannot be a hit or miss proposition or you will miss the target entirely. The best way to approach this is with a content posting schedule. There should be no reason why you do not post on your chosen outlets, particularly with a plethora of tools that make it easy for you to schedule and automate posts."
Be careful not to underestimate the importance of consistency or how hard it is to establish. We'd even venture to say that posting viral content is easier; all you have to do is post a single article and hope it gets attention.
Consistent social media marketing, however, takes patience and determination. You have to stick to your strategy even if you don't notice any short-terms results. For many marketers, that can be a lot more challenging. Just remember that what you're doing will have a big impact on your long-term brand engagement.
Establishing a brand identity on social media isn't easy. Your best bet is to engage followers frequently by creating and posting great content.
To talk more about how to bust engagement for your brand, or anything else, please contact us. Thanks.