Your call-to-action button on Facebook is something that you will need to spend quite a bit of time developing. It should be strong and compelling, but simple enough where the reader doesn’t become overwhelmed by the offer itself.
The first thing you will want to do when you are developing your call-to-action is to make it simple and clear to understand. If you offer too many options or a lot of information, you will quickly confuse them and they will lose interest in what you are offering. Each call-to-action that you create should also be distinct to help cut down on confusion.
Make your call-to-action something that your customers will feel as though they are giving something up if they turn it down. Making it easy for them to follow through on the required action is also an important part of the process.
You should also create a call-to-action that is exciting and interesting. One of the best ways to accomplish this is by adding images and exciting words along with the button. However, when it comes to images, you will need to choose ones that will not be blocked by spam filters. This could result in your entire call-to-action being blocked.
Finally, take the time to consider what you will need to do when your user does follow through on the call-to-action. You will need to spend time developing the following information carefully so you can keep them interested. Many businesses make the mistake of focusing too much of their energy on the call-to-action and allow the following process to fall short of expectations.
When you are developing your Facebook call-to-action button, these are a few of the things you will want to keep in the front of your mind. By completing these particular parts of the process carefully, you will be able to develop a call-to-action that provides the results you are looking for.
To learn even more about developing a call-to-action, contact us today.