Organizations in today's global marketplace understand the need to establish a significant presence on social media. Merely establishing a presence, however, isn't enough. You need to find a way to separate yourself from the herd of competitors that clog your industry with similar products and services to yours. This is where effective branding needs to be put into action. You need to distinguish your brand and tell your followers all about the competitive edge over these also-rans that you offer. The following are three methods for using Facebook to effectively define your brand through social media.
Cover Me – Don't underestimate the value of a thoughtful cover photo. By quickly placing an effective brand image here, you have the opportunity to tell your target audience why you are better right away. Most users don't want to have to read three quarters of your page before they discover what you think your competitive edge is. The cover photo is a good place to show an important graphic or add some visual appeal that immediately highlights why the user should like your page or engage with your online presence.
Show Them Some Style – Most businesses, especially small to medium-sized ones, are merely extensions of the people who started them. They take on their tone, style, and personality. Don't be afraid to show your target audience these unique characteristics from your business that make up a sort of "Business DNA." It's this sort of character reveal that is what good branding is all about, and it's the very reason a lot of users may identify with your company. You can do this quite easily by customizing content, images, and interactive exchanges that suit the brand image you're attempting to promote.
Be Consistent – Be careful not to change branding directions too fast. If you have an approach that is very business-like with very few instances of humor or levity, then don't change to a jokey, carefree, and casual attitude overnight. By doing this, you run the risk of giving your target user a very unpleasant surprise. They may not expect you to loosen the reigns on your tightly constrained professional approach so quickly and it may turn them away. Approach changes in branding slowly and cautiously, and only after very careful consideration and analysis.
"Crowd Siren" is a social media marketing agency specializing in branding through professionally orchestrated and expertly designed social media campaigns. Please contact us today for more information.