Pinterest is an amazing marketing tool because it gives sellers a close up portrait of its demographic, unlike that of any other social media platform. Pinterest creates an environment that reflects a product's value, presents consistently updated content and clearly portrays the attitudes of its users. The site is best known for its concept of being comprised of a community of like-minded individuals who can share content that they love.
The Pinterest analytic tool provides the metrics to engage brands and marketers, and is built on an interest graph rather than a social one. Its goal is to connect sellers and buyers with others who share their passions.
How to Use Pinterest Ads
Pinterest users are connected to one another by sharing images and products that are categorized under "boards" or collections of images and information that are shared. Each time a user creates a Pinterest board, others who are interested in the same things begin to engage with the pins by clicking on them and going to the websites associated with them, or by saving and re-pinning the pins so that their own follwers can see and interact with them.
Sellers are able to post linked ads on Pinterest, and by using the Pinterest Analytics Tool, they can find the two primary contributors to platform growth: brand advocates and influential pinners. The tool allows sellers to compare their boards' statistics side by side to determine which topics are most enjoyed by a targeted audience. This is important information that can help guide sellers toward honing their merchandise to meet its demographics expectations.
By knowing and understanding one's demographic, any seller can specifically design content to his or her advantage, so that it appeals to buyers who will generate a steady stream of income for the seller.
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