How To Handle Social Media Management at Live Events
December 21, 2016
When it comes to live events, such as conventions, Social Media can be organized into three categories: Before, During and After. We want to take a look at how different social media platforms fit into each of the categories and how you can utilize them best to promote awareness and draw attention to your company.
This is what you do before the event. Whether it's only a few hours before or several weeks, work on promotional material. Let people know what's going on. Get them hyped up and interested in attending the event. Take pictures of things like promotional materials, send out little clues as to what's going to be happening, and mention any contests you plan to run or prizes you'll give away.
All of the platforms are good at handling this stage, and only require a little creativity to make what you want to say fit the platform.
During the event, you should look for two different types of content, people and events. Take pictures with attendees, do mini interviews with important or interesting attendees, live tweet. The tone you're going for is, "I know you couldn't be here, and we miss you. So here's a few snippets of what's going on and a reason to attend next time we run an event!"
These are all visual platforms. Fun, upbeat and teasing comments are great on all of these platforms, but the shots you capture should be the center of the show. Make sure you tag #liveat (EVENT).
After: After the event, you want to transition to a more relaxed and calm tone. You've had your fun, you got to meet interesting people, and now you're taking a rest before you start plans to make the next event even more fun. Let people in on both the before and after pictures from the event. Was the venue a mess to clean up afterwards? Tag it! Talk about what you learned during the event, or the people you got to talk to. You want to make your fans regret that they couldn't attend.