Twitter has been around for a while now, but there are still people who don't know how powerful it can be for marketing their business. We've put together 4 tips to help you learn how to use Twitter like a pro.
You have a bio section on Twitter. Use it. Make certain that both your company identity and your voice are branded well. This means using your biography space to tell people who you are, and having a consistent tone while doing so. This lets people clearly know who you are and what you do. Make sure to also include a link to your company website or landing page.
Tip # 2
In social media there are always influencers and experts. Find the ones for your target area(s) and interact with them regularly. Not sure how to do that? Use a tool like Topsy or Followerwonk to find like-minded influencers/media by searching the keywords that relate to your industry. Then follow them and interact with them on a daily basis.
We don't mean one or two, we mean a full list of people -- at least 20 of them. Journalists, big-name bloggers and writers, thought leaders, potential clients/customers, potential partners, etc. Put them onto a private Twitter list using something like HootSuite, and start to build a relationship. Remember, start by being helpful and casual, then down the road look for opportunities to collaborate.
Tip # 3
In a world where so much of our daily media consumption is visual, why aren't you following suit? Photos and videos drive three to four times more clicks on Twitter, according to John Lee, manager at Webtrends.
An example here might be commenting about the movie you went to see -- but instead of just text, why not add the film trailer and where you went to see it? Posts like this are the ones that get followers actively engaged and responding.
Tip # 4
Make sure Twitter is integrated. When it comes to marketing, it's a war, not a battle. You don't want to have only one aspect to your marketing and you definitely don't want your teams cut off from one another. Instead, make sure that Twitter is integrated to your marketing plan as a whole. It's far more effective when it's integrated with your other marketing activities. If you're running a promotion or contest on Facebook, for example, let people on Twitter know, and vice versa. By doing this you not only add to the chance that your followers will participate and spread the word, but also that they might start following you on other platforms.