Youtube is one of the largest search engines out there and one of the most used sites in the world. Every online marketer should be using it to drive traffic, collect leads and make sales. But just like blogging, you need to optimize your videos for SEO in order to succeed. Here’s how to do it.
Look at Trends
In order to find which search terms are popular on Youtube, just use Google Trends. Enter a search term and, using the "Google Property" filter, limit the results to Youtube searches. It’s a great way to get a good idea of what’s trending and what’s not.
Use a Regular Keyword Tool
Besides ranking high in Youtube itself, your videos have the ability to rank in organic Google searches. It’s a great way of getting additional exposure. Youtube videos rank high on Google and get high click-through-rates. Use a keyword tool to find low competition keywords that your video can rank for.
Fill Out the Metadata
Once you’ve chosen your keyword, use it in your video’s title and tags. Also, write down a short video summary or mini-article for your video’s description area. This is a good way for your videos to rank for many keywords without spamming the tag area.
Include a Link
Finally, you need a way to use your video to get traffic. You can include a link either in your video’s description area or in a pinned comment. You can also use cards to make your actual videos clickable.