Millennials and social media go together like spaghetti and meatballs. In this blog, we'll explain a few tips that can help you attract younger audiences and engage them in your campaign.
Content creation is one of the most important aspects of social media marketing. You need something to generate interest in your brand, and original content fills that void perfectly.
But sometimes, you need to take the backseat and let users have the stage. This INC article explains how user-generated content can engage a millennial follower base:
"You've got a great brand. You're working for positive change in the world. And you're providing something meaningful to consumers without pillaging the environment in the process. That's a good start. But what if instead of telling your story, you let your millennial audience tell theirs? That's the idea behind user-generated content (UGC), one of the few marketing strategies that has succeeded in engaging a millennial base."
Let them do the talking, tell their stories, and chat with each other. You can interact with them too, but don't make this about your business.
Millennials, more than any other generation, want to see brand values before they develop any loyalty to a business. You can respond to this demand by showcasing your brand values on social media. If you're at a charity event, then take pictures and share them online. If you start a fundraiser, then share it on social media for more exposure and credibility.
A diverse content mix
Blogs are usually the go-to with respect to digital marketing, but only posting written content isn't the best way to engage Millennials. In this regard, you should post a healthy mix of videos, infographics. pictures, and so on. Written, visual, and even audio content if you can find room for it.
To talk more about Millennial social media marketing, or anything else, contact us today.