Twitter marketing might just be one of the most underused and misunderstood forms of social media marketing. It also happens to be one of the most powerful platforms if used correctly. Here are 3 ways you can optimize your Twitter profile for your business, enabling it to become one of your most powerful tools in your marketing arsenal:
1) Tweet on a regular basis.
This is important, because the news feed on Twitter is constantly updating for your customers. This means that if they are checking their news feed every Friday and you haven't posted in a month, then they won't see anything from you. It's important to make a habit of it. Post something every day, or once per week. Just be consistent and don't give up!
2) Tweet things that your demographic would find interesting.
Twitter marketing means that you need to think about what you're selling and who you're selling to. Nobody knows your demographic better than you do. Start by sitting down and coming up with at least ten different posts, all linking back to you website, with all of them somehow benefiting your customers.
We get what we give. Tweet other people's content (as long as it applies to your business). This will bring exposure to you and to them. It's a win/win.
Twitter marketing doesn't have to be complicated. Just remember: Tweet, retweet, and interact. Just make sure you stay consistent and don't be too "Spammy". One or two tweets a day is a great place to start. Interact with your followers. Remember this: there are real people on the other side of the username. Treat them as such and you'll end up creating a social media platform that stands high above all the rest. If you need help, we'll help you get there.