Churning out content and marketing your business through social media, blogs, and your website is a great way to reach current and prospective members of your target audience. But another marketing method is beginning to take the spotlight in the form of live content creation. Snapchat is a great example of this, as people (and now businesses, too) share photos and stories in video format live as they happen. Livestreaming has also become a powerful marketing tool, allowing businesses to promote themselves in different ways, and reach out to their target audience in a way that hasn't been done before. Here are just some of the many ways your business can benefit from live content creation.
It gives your business and target audience some variety: While all content is beneficial, let's face it, constantly posting content in the same old formats gets tiring after a while. Doing something different like livestreaming what it's like behind the scenes during a typical workday or an important event switches things up from the norm. It gets everyone involved excited about your business and the message it wants to send once more.
Your business could go viral: According to an article written by Lauralie Ezra on Social Media Models, "when you jump in on a trending hashtag, then you are in the midst of creating live content." Say you want to get involved in raising money for an important cause that's trending on social media. Making a video about it and getting in on the action yourself gives your business exposure and your efforts might be enough to go viral.
It doesn't have to cost a thing: A lot of livestreams don't require complicated setup as they're more raw and bare-bones in nature. You could shoot an amazing livestream just by using your phone, tablet, or a simple camera. It won't take up many business resources or set you back financially at all, leaving those resources and money available for other important facets of business life.