The success of your event often rides on the buzz you're able to create. The more people talk about the event, the more successful it becomes. It's all about building momentum, and the more momentum you have, the better.
The best way to build that momentum? Social media.
Here are three reasons why you should use social media for your next event:
1. Social media allows you to reach a wider audience
Prior to your event, you may want to get the word out. Traditional marketing methods may be helpful, but nothing will expand your reach like social media. Creating an event on Facebook, posting to a Meetup group, or hyping it on Instagram Stories will help potential attendees learn about the event and confirmed attendees get excited to go.
2. Social media keeps the hype up during the event
As an event is taking place, you have a golden opportunity. Each and every attendee is guaranteed to own one thing: a smartphone. By inviting those at your event to post on their social platform of choice, you effectively create an army of marketers. Create your own hashtag and encourage your attendees to use it throughout the night. After the event, you can search through the hashtag and collect your favorite images for future event marketing.
This also allows attendees to connect with one another, even after the event is over.
3. Use social media to share updates in real time
Whether your event is small and intimate or large and complex, there will inevitably be announcements, updates, and changes along the way. Social media allows you to get the information out there as it happens, so you can rest assured that your attendees know exactly what is happening.
This is particularly useful if there's a schedule change, but it can be helpful in a variety of situations. For example, you can let your attendees know if there is a speaker change, application process, or meal option. You can share after-event information, and you can create a place for your participants to digitally congregate and connect.
If you're not using social media for your event, you're missing out on a valuable marketing opportunity. Take some time to incorporate it into your next event and you won't be disappointed! For more information, contact us.