In some ways, Twitter is the most convenient marketing platform because it asks for very little time from you as well as your followers. You have to get your message across in 140 characters. So you don't have to spend too much time writing it, and your followers can read it in a moment.
The Challenge of Being Concise
At the same time, it can be challenging to say everything you want to say in 140 characters. So how do you solve this problem? Well, the answer is: you don't. You don't have to say everything you need to say in 140 characters. Instead, it's better to keep your Tweet simple and just attack one topic even if it's a subtopic of a subtopic.
Writing an Essay vs. Starting a Conversation
In a tweet, you're not trying to write an essay in which you express everything you think about a topic. You're just throwing something out there in order to start a conversation. Or maybe you are continuing a conversation that has already been started.
Individual and Group Conversations
The way in which Twitter works is often like a conversation. You can just imagine that you're exchanging messages with someone except that many people are involved in the conversation. So it's like a group conversation.
Enhancing Your Tweets with Twitter Cards
The advantage of Twitter marketing is that you can get a lot of people involved in the conversation, no matter what it's about. And nowadays, you can also use Twitter cards to add photographs, video and audio. So you can say a lot without using too many words.
Get a Larger Audience with Twitter Advertising
Twitter also gives you the option to present your tweet in front of a larger audience which may be interested in your topic. You get to choose your target audience and you don't need to pay unless they click on your tweet, retweet it or like it.
By following other people who are in your field on Twitter, engaging in their conversations and inviting them to engage in yours, you can develop your brand and get a larger audience on Twitter. Contact us for more information.