Downtown runners is a passionate group of individuals dedicated to makin fitness fun for their Las Vegas community.
Create a brand from scratch. Crowd Siren developed the strategy and management of a Marketing Plan that was inclusive of: Logo Design, Website, Social Media Set-up and Maintenance, Facebook Advertising, Content Creation, Email Database set-up, growth and management, Ticketing System Management, Groupon Integration, Flyer and poster design, Television and News appearances and more.
The approach for the brand new company needed to be very comprehensive. For a firs-time race event it was important to establish a brand immediately. We knew we needed to work on the brand from domain name and website to logo creation to tagline. It was a full-scale marketing approach. Create content using photos and videos to promote a sense of community as well as promoting the first run. Create financial planning and approach and launch tickets and prancing plan. Create a website and email newsletters informing consumers about an upcoming event, promotions and community building events, such as free training runs.
Tickets were sold! Over 1500 runners come out for the first race and over 1000 the second. There is a vibrant community of targeted Las Vegas runners that engages with every single post on Facebook. The email list has become a valuable tool creating sales each and every week it is sent out! The online community of runners in Las Vegas is on the Facebook page with nearly 2,000 (Facebook) likes and over 100 sponsors. We were able to bring in over 1500 runners to join the first race, the Sprinkle Sprint. Had multiple press releases promoting the run with articles in the Las Vegas Sun, Seven Magazine, Review Journal, as well as news stories on Channel 8, Channel 5, Channel 3, and Channel 13. Gained nearly 2,000 Facebook fans.