September 7, 2020

Since the dawn of advertising, the craft of giving brands identities continues to evolve. One classic print campaign with longevity was the Absolut Vodka advertisements. The clever implementation of the bottle shape in each advertisement lasted for four decades. The in...

July 6, 2020

Since its launch in 2010, Pinterest has maintained a steady growth reaching 300 million monthly active users worldwide by the end of the second quarter of 2019. And although other social media sites such as Facebook and twitter have higher numbers of monthly users, adv...

June 8, 2020

In some ways, Twitter is the most convenient marketing platform because it asks for very little time from you as well as your followers. You have to get your message across in 140 characters. So you don't have to spend too much time writing it, and your followers can r...

May 4, 2020

Social media marketing is as popular as ever, with many people using Facebook, Instagram and Twitter to promote their products and services. Instagram has a special place in this trifecta of social mediums because it is the most visual of them all.

As we know, people on...

April 6, 2020

2020 has just started. So it's not possible to go over its trends and figure out what seems to be doing well. However, we can look back at 2019 and try to predict what's going to be big in 2020 and what isn't. If you generally look at the way marketing has been going t...

March 9, 2020

Social media is where many pieces of content are now going viral. No matter what kind of business you work in, it'simportant to maintain at least a couple of social media pages. You can go with Facebook, Twitter, Instagram or a different type of social medium, dependin...

February 10, 2020

Influencer Marketing Improves Trust between a Brand and its Consumers

Is influencer marketing still relevant in 2019, when people are less trusting of brand messages delivered by famous entertainers? It would explain the shift towards sponsorships with a preference for...

January 13, 2020

In today's business world, marketing is an essential part of reaching your target audience. However, there are many more options to market your brand then there were a decade ago. If you want to reach a Millennial audience with your brand, social media is a great place...

December 9, 2019

Social media has become the norm for how most people communicate in present times. It's where they chat with friends, get the latest news, and where many people form personal or business relationships with some of their favorite companies and organizations. No matter t...

November 15, 2019

A brand ambassador is someone that not only loves your product, but knows how to reach out to others who may love your product too. Many industries use brand ambassadors because it helps a potential customer feel more connected to a brand, knowing that their favorite c...

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