Using the Everyday Person as a Brand Ambassador The use of influencer marketing is growing among companies of all types and their bottom lines are definitely seeing the benefits. While a great number of companies set their sights on enlisting a celebrity to vouch for them, more and more businesses are realizing that you don't need a brand-ambassador with thousands of followers to see a return on the investment! What about the everyday person who has an average of 300 local, targeted friends on different social media? The average young person is just as active on social media as a celebrity, and sometimes even more. Plus, you can target their friends who live around them for promotions for a
3 Ways of Getting More Exposure on Twitter One of the greatest things about Twitter and other social platforms is the ability to go viral. Your tweet can be shared by people over and over again and bring in thousands of new visitors. Here are a few ways of getting people to share your content on Twitter. Get People to Retweet You Getting people to retweet you can be as simple as including a "Please RT" in your messages. However, this works best when your content is truly something that your followers would find interesting enough to send to their own followers. An even better way of getting people to retweet you is by offering a reward for doing so. For example, if you sell t-shirts, you can
How Can You Use Social Media Marketing To Reach Millennials? Millennials are a new breed. What influences them is far beyond a good product. Millennials identify with brands on an emotionally level, more so than any other generation. Marketing to their generation takes a little more effort and understanding. Here are some things to keep in mind when marketing to millennials on social media! Millennials are more likely to spend pay higher prices on brands that they believe in. This is where your company's culture and branding comes in. Your brand needs to have a positive culture and image in order to really have millennials become loyal to your company. Show your company's culture on your soc
Political Posts Turn off Your Friends from Social Media, Here's How To Fix It Today it seems that social media has become a virtual battleground of sorts. The media, politicians, celebrities and leaders of all types are taking to their keyboards and waging war against each other. This leads to a flood of "news stories" opinion pieces and loads of political memes that are shared across all social media channels. Even the President hashes out his issues on Twitter. For everyone else, it's the same. People take to Facebook and Twitter mostly, often after learning of a new policy, reading an article or watching the news. They log on only to find that friends and family who have opposite viewpoin
