There's no one right way to run a Facebook campaign or even your company's whole channel. But there are a lot of pitfalls that can make your hard work fail. Here are five changes you should make as soon as possible: 1. Have themes. Whatever you're posting, you need to be posting it for a reason. While random posts might be viewed or liked, they aren't a scalable tactic. So create different 'tracks' or 'themes' of posts and don't neglect any of them. Themes could include your