The Easiest Way to Reach Millennials on Social Media Millennials are the rulers of the internet. They grew up watching it evolve and learned to dominate internet culture. As a result, they are able to smell a company trying to sell them something a mile away and tend to be inherently suspicious of any social media marketing attempts. So how does one get through to the millennials, if they have a seemingly impenetrable marketing barrier? Embrace Internet Culture. The problem with most social media marketing is that companies are trying to fit traditional marketing strategies into social media platforms; it's like trying to fit a square peg in a round hole. The internet exists independently wi
3 Instagram Marketing Tips to Engage Your Followers The visual display of the platform makes Instagram marketing unique. In this blog, we'll go over three tips to help you engage your followers without necessarily having to spend more money: Share more videos Videos are becoming more and more popular on Instagram to the point where they may challenge pictures as the platform's preferred content type one day. Videos are inherently better for engagement, and brands have been acting on that. According to this eMarketer article, brands like Sports Illustrated are exponentially sharing more videos compared to just last year: "Some news and media organizations appear to be taking note of video’s a
Brand Ambassadors: An Effective Strategy for Community and Influence When you’re ready for brand ambassadors to promote your business, start simple but think strategically. Begin where you are with what you have and deploy strategy to build an authoritative conversation around your brand. Target your own community first To generate more advocates of your brand, start in your own backyard. Create subgroups of your audience out of the brand advocates you may already have. If you haven’t segmented advocates from your audience, you can find them by inviting them into a group. A community worthy of a brand ambassador Email your list and ask them to watch and subscribe on YouTube. Move your best c
