Since its launch in 2010, Pinterest has maintained a steady growth reaching 300 million monthly active users worldwide by the end of the second quarter of 2019. And although other social media sites such as Facebook and twitter have higher numbers of monthly users, advertising on Pinterest has become one of the most sought after marketing strategies by brands. Here is why: Primarily, Pinterest is used by users to save products, content, and ideas that they find valuable and will go back to at a later time with the intention of purchase. Compared to other social media platforms, Pinterest is the only platform where interaction primarily focuses on selling content or products. 83% of weekly Pi
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