Depending on the level of control the main company exerts over your franchise, you might not have many choices when it comes to traditional marketing. You've given the posters and the point-of-sale graphics, and your store might be inspected to ensure compliance. But the Internet is still a bit like the Wild West, and that's where you can give your franchise a bit of unique flair. Here's how to make the most of it: Support local teams. One of the best ways to customize your f