In today's business world, marketing is an essential part of reaching your target audience. However, there are many more options to market your brand then there were a decade ago. If you want to reach a Millennial audience with your brand, social media is a great place to start. Here are two of the most important things to keep in mind when you are marketing to this demographic on any popular social media. Build Authenticity With Your Brand When it comes to social media, Millennials expect to see everyone being real--and that includes brands. They want to feel like they are being authentically engaged with those they follow. How can a brand present themselves as authentic while still maintai
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