How to Effectively Use Pinterest Ads


When you put together your marketing plan, you'll undoubtedly incorporate the social media greats -- Facebook and Twitter. But what about Pinterest? Over 100 million people use Pinterest. For a website launched 25 months ago, that's fairly impressive.

Here we'll guide you on how to use Pinterest ads effectively.

Why Pinterest?

The percentage of social media driven revenue that comes from Pinterest was at 1% during 2011 - in 2012 it had reached 17%. Not only does this show that Pinterest is just as effective at promoting product and pushing for sales, but it's growing in efficiency where Facebook and Twitter are dropping (Facebook having gone from 89% to 82% in that same time; Twitter from 10% to 1%).

Getting Started

There are a few things you'll want to start doing. First, you'll want a branded Pinterest account as opposed to a private account. Why? A branded account not only ties in with your overall brand image but also makes you immediately more recognizable and trustworthy than a private account -- even if the private account is held by the CEO.

Once you start pinning, there are a few other things to keep in mind. Be sure you're pinning things that are Pinterest-worthy. The Pinterest community has a high standard of what they find "pinnable". Spend some time browsing through Pinterest and see how many low-quality, blurry, landscape-framed photos you find. The answer is not many.

Additionally, you'll want to put some punch behind your keywords. People won't find your pins without the right keywords in place, so get your homework done on those 150 keywords that Pinterest allows each promoted pin. It's helpful to start fresh -- instead of thinking of words that describe your product, think of ways that people would try and find your product.

Finally, it's important to remember that brand accounts which "pin" their products but leave out how much that product costs, are twice as likely to be repinned than something that does have the price. So what does that mean for you? Pin away -- but don't make it obvious how much things cost.

Looking for more? Contact us for additional support and ideas on how to make the most out of your marketing and media work.

Looking for more? Contact us for additional support and ideas on how to make the most out of your marketing and media work.

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