3 ways to optimize your Twitter Marketing Twitter marketing might just be one of the most underused and misunderstood forms of social media marketing. It also happens to be one of the most powerful platforms if used correctly. Here are 3 ways you can optimize your Twitter profile for your business, enabling it to become one of your most powerful tools in your marketing arsenal: 1) Tweet on a regular basis. This is important, because the news feed on Twitter is constantly upda

Three Snapchat Marketing Tips from National Geographic According to a recent article on the National Geographic, Snapchat is an important source of social media revenue for the legendary magazine. Curious to see how they did it? Below are several tips you can use to drive revenue using the popular social media platform Snapchat. Cater to Your Audience National Geographic quickly learned that their audience on Snapchat preferred to watch educational content that was also very

4 Powerful Twitter Tools Every Marketer Should Know About Twitter is an important marketing channel. It’s one of the most popular social media platforms. Here are a few tools to help you manage your Twitter marketing campaigns. Hootsuite/Buffer Hootsuite and Buffer are the two most popular social media scheduling tools. You can post to multiple accounts at once, or you can schedule tweets to be sent out in advance. This will allow you to tweet at all times of the day without

Email Marketing: What We Can Learn from Presidential Candidates and Their Email Campaigns Presidential candidates run some of the best email marketing campaigns we've ever seen. They're able to convert their engaged subscribers into participating members of their political campaign. In this blog, we'll take a look at why they're so successful and what we can learn from them. Define a goal First off, political email campaigns have multiple goals. Sometimes they're asking for d