Snapchat Marketing - How to Keep Your Business' Story Interesting It's no secret that Snapchat, the rapidly evolving app that brought us the dog filter, is a vital social media marketing tool. With so much content available at everyone's finger tips, it's important to make sure your story stands out from the rest. How to Keep Your Business' Story Interesting Stay topical. Picking a focus for your story increases readability, efficiency, and helps target demographics accordingly; versus an unorganized story, which often feels unprofessional, confusing, and perhaps forgettable. Don't overwhelm viewers with too much content. While posting consistently is highly encouraged, refrain from overshar

Writing a Persuasive Email - How to Make Your Email Stand out From the Rest Writing a persuasive or marketing email is a bit different from writing a regular email. Persuasive emails are written to steer the reader into a specific action you would like them to take rather than simply sharing some information. So how can one write an email that "sells" without seeming too pushy? Here are some tips to help you write an effective email that will stand out from the rest of the sales crowd -- from the mundane all the way to those employing spammy sales tactics. Imbue the Personality of Your Business Visualize how you would present the information in your email face-to-face. Every company repr

4 Marketing Tips for Streaming Live Videos on Facebook Facebook Live is a powerful marketing tool every business should be using. It allows you to connect with your audience on a greater level, thus increasing brand favorability. Here are a few tips for broadcasting great videos on Facebook. Promote Your Broadcast When you go live, your network will get a notification and it will show up in their newsfeed. However, you should promote your broadcast beforehand in order to get more views. Send out emails to your list with a link to the video, and promote it on your other channels such as Twitter and Instagram. Write the Right Description Craft the description of your broadcast carefully. Your

Three Most Important Rules for Instagram Marketing Whether your audience is a specialized business or a general consumer, successfully marketing on Instagram is a delicate balance of many factors. Social media users are so particular about how advertisements are presented to them, and one bad marketing choice can leave a sour taste in their mouth. But if you follow these three guidelines, you can avoid being ignored and boost your sales. Rule #1: Post at the right time. The biggest thing that aggravates a customer is posting too much or too little. If you post too much, many people will become annoyed and hit the "unfollow" button pretty quickly. On the flip side, if you don't post enough, t

Influencer Marketing vs. Online Media Marketing: Which Does Your Business Need? Both influencer marketing and online media marketing are effective ways to generate leads and create brand engagement. Whether they'll be effective for your business, however, depends on your particular situation. In this blog, we'll explain when you'd be better off with influencer marketing and when you should practice online media marketing instead: Influencer marketing -- for big iconic names and big brands The simplest check as to whether influencer marketing is right for you is to consider how big and iconic your brand is. The higher it scores, the more effective the practice will be for you. Just look at ho