A couple of decades ago, the idea of "digital strategy" was just getting formed. And even now, the digital world is a fluid one in which things keep changing all the time. People want certain things and, on the basis of those wants, changes come into being. For example, more and more information is being added to the internet because people keep searching for it. This is the reason behind the formation of information-rich pages like those on Wikipedia, The Role of Demand and