Social media provides countless ways for you to connect with your audience, but none are more personal than the live stream. Responding to your followers directly and immediately makes your brand feel more human and less robotic. Here are four ways to take full advantage of live streams on any platform (including Periscope, Facebook, and Instagram). 1. Respond to as many questions as you can It may seem self-explanatory, but when your followers ask questions in the live strea