You've heard it before: Content is King. But why? The answer is simple, and if you stay focused, you'll achieve success in your content creation strategy. Read on... Know Thyself The first step in creating engaging content that captures your desired audience's attention is knowing what type of information and imagery you want to be associated with. Obviously, if you are selling surfboards, you're not going to want a lot of content and imagery that conveys a land-locked picture; you'll want bright colors, hip language, and plenty of surfboards incorporated into your brand strategy. It seems like a simple thing to consider, but many brands push forward with marketing before they understand who
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