Millennial Marketing When using social media to market to millennials, you can capitalize on their intense Fear of Missing Out (FOMO). Millennials want to be involved, and they want to be in control, more importantly, they don't want to miss a thing. Millennials spend more time on social media than any other consumer group, and they click past content that doesn't interest them. Because of this, passive advertising isn't going to work as well. Millennials will skip ads and ignore them whenever they can. Instead, marketing gurus are learning that interactive posts, user-generated content and live stories are the ideal pathways into the hearts of millennials. By coming up with interactive ways
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