YouTube can't make your company money on its own. Between the still lingering effects of its "Adpocalypse" and the shrinking percentage of returns, it's just not an efficient money maker, especially once your team grows beyond two or three dedicated content creators. But that doesn't mean it's time to let your YouTube channel stagnate. Instead, you have two basic options: 1. Use YouTube as a marketing platform to redirect viewers to your site or shopping platform. YouTube is