Marketing has always been greatly important to a successful business no matter the industry. Whether you are an online retailer specializing in wristwatches or a wedding photographer, your business needs to be advertised and marketed to the proper audience. Part of this involves creating a brand and then establishing brand loyalty. Brand loyalty is acquired when you successfully target your ideal audience and convince them that your company is their company of choice. With eCommerce becoming a huge sector of retail sales each year, online business is taking on a new form. Social media is providing an interesting platform for businesses to market and sell their products/services to their targ
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