One of the biggest buzzwords in the industry today is "influencer marketing." And while it seems like it's little more than just a convenient buzzword for a new type of digital marketing that may or may not be effective for your brand, the reality is, it's one of the most effective ways to get your brand "out there," in terms of marketing. Here, then, are five reasons why influencer marketing is perfect for your business: 1. It builds trust in your brand. A recent marketing study suggests that 92% of people trust marketing that comes from individual people -- even if they aren't personally known to the consumer -- than they are to trust brands. 2. It helps the customer recall the ad. In 2015
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