The success of your event often rides on the buzz you're able to create. The more people talk about the event, the more successful it becomes. It's all about building momentum, and the more momentum you have, the better. The best way to build that momentum? Social media. Here are three reasons why you should use social media for your next event: 1. Social media allows you to reach a wider audience Prior to your event, you may want to get the word out. Traditional marketing me