How to Become the Leader in Your Industry By Using Social Media.
March 24, 2015
Business owners are never satisfied to find that their company is in the middle of the pack. Your competitors are scrambling to outpace you, and you need to do the same. Here's how you can become a leader in your industry by using social media.
Create not good, but great content
Even before you create a Facebook account, you should plan a content strategy. The quality of your content will be the determining factor of your company's social media success. The better your content is, the more followers you'll gain and the more customers you'll attract to your website.
Here's what a recent Huffington Post article said about the role of content in Facebook marketing:
"Content on Facebook remains the focal component of the product. Changes in their Edge Rank algorithm, which governs which content is displayed on feeds, have consistently been geared to squash out cheap marketing content, pushing marketers to get more creative and produce rich, engaging content."
Spread out over different platforms
It's not all about Facebook, though. There are several other social media platforms like Twitter, Instagram, LinkedIn, Tumblr, and Pinterest and they all have different roles in terms of marketing strategy. Since you already made the effort of creating great content, you might as well share it on as many platforms as you can.
Create and join discussions
A good way to engage users is to discuss your content with them. Add a call-to-action to your social media posts and try to get a discussion going. You'll learn more about your target audience and they'll see your dedication.
Manage feedback effectively
Whether you like it or not, some customers will leave reviews on your social media sites. You'll eventually get a negative one, and when you do, you should try to turn it into a positive. Attempt to fix the solution, turn the reviewer into a loyal customer, and put your customer service on display in front of all your followers.
To talk more about social media marketing, or anything else, please contact us, thank you.