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Marketing tip: how to use the call to action button on Facebook

The world is on Facebook – billions of people use it every day to stay connected to their friends and family and to find new products. Finding new products is where marketing comes in, and your business wants to make sure that Facebook users find your product on their News Feed and respond to it by buying the product or service from you.

Facebook offers a number of marketing tools to businesses using the site, but the "call to action button" is probably one of the most underutilized methods of marketing on Facebook, and that is because not many businesses know how to use the call to action button on Facebook.

This simple tool is designed to bring the business's most important objective to the front of its Facebook presence. This can be done in one of seven ways: booking, contacting, using app, playing game, shopping, signing up, and watching video. By choosing one of these seven options, your business will be able to boost traffic to your Facebook page, which in turn should generate additional interest in your page and your business. Each of the seven "calls" is aimed at a specific type of business, so not all will apply to your business, but by choosing the appropriate call to action, you will be setting yourself up for more traffic and more exposure.

Crowd Siren is in the business of helping businesses with their Facebook and online marketing, and we can answer any additional questions you may have about the call to action button on your Facebook page. If you are interested in learning more, please contact us so we can discuss how we will be able to help you reach more of your target audience on Facebook.

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