Not many marketers use Snapchat, mostly because of the confusion associated with how to use it for marketing. Precisely because of that, however, you can get an early start with Snapchat marketing.
Snapchat is growing very fast. Around 10 billion videos are uploaded to the network every day, and a large majority of people age 18-34 use it. In fact, 63 percent of its users are of the 18-34 age group. This data is useful because it lets you know your target audience.
There are many ways you can use Snapchat for marketing. One way is to offer quick peeks into the behind-the-scenes of your business. You can also feature employees in your snaps. This helps people feel a connection to you. You can also offer peeks into upcoming products, which will make users feel like they got access to something special.
Probably the most effective Snapchat marketing technique is the use of coupons. These coupons can be exclusive to your Snapchat audience. One tactic would be to offer coupons at the end of a series of Snapchats (also known as a Snapchat story), which will encourage people to view the entire story. Another creative idea would be to have people upload a snap of them using your product in exchange for a coupon.
Then there are Snapchat ads. These are short 10-second videos that pop up in between stories. You can also have sponsored postings appear in the “discover” area of Snapchat, and you can even apply geo filters to your ads.